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This is not an advertisement for Macy’s or any other store (sorry had to use and apostrophe instead of star in the name). I don’t like shopping. I don’t know what makes Macy’s different from Walmart (okay maybe I know a little).

Portland, Oregon

Whether it’s Macy’s or another department store, their names are prominently displayed at the entrance to their stores. Why?  Imagine walking though a mall for the first time and not knowing the store names. You’d probably waste time and never visit that mall again.

Names identify us.

“Some trust in chariots and some in horses, but we trust in the name of the LORD our God.” Psalm 20:7 English Standard Version

God’s name stands for everything he is, therefore, his name can be trusted.

In today’s world, and especially our American culture, it sounds strange to say that we trust in the name of someone but lets go back to Macy’s. For those of you who are shopaholics the name Macy’s pictures for you certain products and service. If you hear the name Walmart you think of different products and service. Because of the name you might trust one store over the other.

God’s name can be trusted because his name represents justice, mercy and forgiveness. His name was revealed to us in the physical presence of a man named Jesus.  We trust in his sacrifice. We trust in his resurrection. When we say the name Jesus it represents who he is and everything he has done for us.

Copyright Douglas P. Brauner